The customer transaction record (CTR) is the truest signal in commerce.

It’s also the most isolated — each one complete, but trapped in its own format and silo, with nothing to bind them.

PCX binds that detail across merchants — built so that no single party, ValiDeck included, can trace a record back to the person behind it.

What is PCX

PCX is an early-stage protocol — infrastructure, not a product — that captures line-item transaction records at the payment rail and links each one to a pseudonym, never to the person behind it. Bound across merchants, those records form a single source of truth the customer controls, held so that no single party can trace them back to a person.

Why PCX matters

A single receipt tells you little. Bound together, transaction records become market truth — what actually sold, where, and how a product is really performing: a complete, cross-merchant picture no rewards platform or card network can assemble. Today that picture stays scattered across silos — PCX is what binds it back together.

How PCX works

When a customer pays, a token — not their card number or name — carries each customer transaction record along the payment rail into an account they control on the PCX server platform. That account accumulates their records from every merchant under a single pseudonym, without exposing the customer. That customer-controlled record is what powers loyalty, analytics, and search.