Innovation in Search & Customer Service, powered by the Voice of the People (VOP)
ValiDeck is powered by a patented technology that will allow its account holders to participate in unlimited merchant loyalty programs without disclosing their personal and confidential information. The Token-based Loyalty Program will let ValiDeck users capture their endorsements and rejections of products, businesses, and services:
- explicitly following a card/cash transaction (via a feedback form);
- automatically, following a card/cash transaction record – e.g. when the user purchases the same product/visits the same service provider (e.g. doctor) repeatedly or discontinues purchasing a product / visiting the service provider; and
- manually, without any transaction – e.g. when the user borrows a book from a friend.
Transaction records will drive the ValiDeck search engine and allow businesses to deliver superior customer service through market insights and merchant loyalty programs. The ValiDeck Rank or Voice of the People (VOP) will be a numerical score derived from the mathematical relationship between endorsements and rejections, Voice of the Customer (VOC), and Voice of the Expert (VOX).
ValiDeck is powered by a patented technology that will allow its account holders to participate in unlimited merchant loyalty programs without disclosing their personal and confidential information. The Token-based Loyalty Program will let ValiDeck users capture their endorsements and rejections of products, businesses, and services:
- explicitly following a card/cash transaction (via a feedback form);
- automatically, following a card/cash transaction record – e.g. when the user purchases the same product/visits the same service provider (e.g. doctor) repeatedly or discontinues purchasing a product / visiting the service provider; and
- manually, without any transaction – e.g. when the user borrows a book from a friend.
A new user will register itself on the ValiDeck platform by requesting a Unique ID for itself through an institution that has a record of him/her. This institution can be a bank that issued him/her a payment card, the passport office, social security office etc. Once a user obtains a Unique ID for itself, he/she cannot request another ID. The Unique ID will be different from any existing ID (passport number, driving license number, social security number) so as not to disclose the user identity to the ValiDeck platform. Thus a new user will be totally anonymous to ValiDeck.
When a transaction is captured, the payment card issuer (bank) will only know the amount paid and the identity of the merchant. The card issuer will have no visibility on the transaction details. The ValiDeck platform will have visibility on the transaction details but will not know anything about the person responsible for the transaction. The only entity with full information about the transaction will be the cardholder. If a hacker managed to steal the transaction details from the ValiDeck platform, it would not get any information about the cardholder because that information was never captured on the platform.
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What is Tokenization and how does the Token-based Loyalty Program work?
Transaction records will drive the ValiDeck search engine and allow businesses to deliver superior customer service through market insights and merchant loyalty programs. The ValiDeck Rank or Voice of the People (VOP) will be a numerical score derived from the mathematical relationship between endorsements and rejections, Voice of the Customer (VOC), and Voice of the Expert (VOX).
A new user will register itself on the ValiDeck platform by requesting a Unique ID for itself through an institution that has a record of him/her. This institution can be a bank that issued him/her a payment card, the passport office, social security office etc. Once a user obtains a Unique ID for itself, he/she cannot request another ID. The Unique ID will be different from any existing ID (passport number, driving license number, social security number) so as not to disclose the user identity to the ValiDeck platform. Thus a new user will be totally anonymous to ValiDeck.
When a transaction is captured, the payment card issuer (bank) will only know the amount paid and the identity of the merchant. The card issuer will have no visibility on the transaction details. The ValiDeck platform will have visibility on the transaction details but will not know anything about the person responsible for the transaction. The only entity with full information about the transaction will be the cardholder. If a hacker managed to steal the transaction details from the ValiDeck platform, it would not get any information about the cardholder because that information was never captured on the platform.
Read More What is Tokenization and how does the Token-based Loyalty Program work?